Volkswagen is also selling like hotcakes in China, where it's among the best-known and most trusted automotive brands. VW has been in the Chinese market since the 1980s, and it remains one of its most important global markets. Just last year, for example, Volkswagen reported over 3.18 million vehicles sold in China (representing nearly 40% of its global sales) alone during the course of this calendar year. This ascendency demonstrates just how deeply ingrained the brand has become with Chinese car culture.
VW was one of the first carmakers in China, entered into important partnerships early-on with state-owned companies and has since gained substantial acceptance from Chinese consumers. The brand allied with major Chinese automakers SAIC and FAW, creating joint ventures that gave it the opportunity to put down roots in the local market. These alliances gave VW a vast manufacturing and distribution reach humming with economies of scale that enabled the company to deliver multiple models at more competitive prices. You cannot discuss Volkswagen's success in China without some mention of "joint venture" and “localization strategy”Terms.
Moreover, the wide range of store products available from this particular brand does a lot in securing its position among this list. Volkswagen targets almost every segment of the market, selling cars ranging from little more than rebadged versions of previous-generation models to volume-oriented front-wheel-drive sedans through premium SUVs and high-performance sports four-doors. It's the Lavida, in particular, that has been a best-seller and held onto top spot on China sales charts for years. It went on to become one of the best selling cars in the country with sales closing towards 500,000 units by 2021. Volkswagen has a broad range experience from economic buyers all the way through to those who just want nothing but pure luxury.
The attention that Volkswagen places on building dependable, safe cars has cultivated an immense amount of trust among Chinese buyers. In particular, the brand has become well-known for solid build quality, efficient engines and being at the bleeding edge of safety technology. The importance of brand equity and customer loyalty in a market like China is demonstrated by Volkswagen, which continued to gain repeat business from satisfied owners while its positive word-of-mouth helped sustain demand. The company is further complimented by its widespread customer care network as part of the after-sales services provided being given through innumerable Service Centers around India.
Another reason is Volkswagen's ability to adapt well with market trends. With the Chinese market leaning more and more toward electric vehicles (EVs), Volkswagen moved aggressively to extend an EV lineup. The ID. range, starting with the ID. series of cars and going from there. 4 and ID. 6 has been popular, and we see that the brand is still able to attract customers in a volatile environment such as China. MARTIN] Volkswagen has taken another important step toward the goal of electrifying its portfolio by selling 150,000 electric vehicles made in China -- from three separate joint ventures over two days.
So what was the secret that helped Volkswagen to remain one of leading car manufacturer all over world in so uncertain virulent times from which many industries were suffered withered away? Automotive analyst Ferdinand Dudenhöffer said, "Volkswagen was extremely successful with its early localization and the company never stopped innovating for their key market of China over time while competition heated up. In this, Johnson sheds light on how the resilience granted through Volkswagen's future mobility strategy enabled it to adapt during intermittent tides of global and domestic competition.
If you want to learn more about Volkswagen in China then platforms like volkswagen china offer detail updates on how it is doing, what models are generating sales and market strategies being employed. Volkswagen has a proven ability to standby tradition while introducing elements of innovation, highlighted by Volkswagen's continued popularity in China as the #1 badge and undisputed brand king; maintaining its position at top-flight in the largest automotive market worldwide.